Privacy Policy
Last updated: January 1, 2024
Softlane Labs LLC ("Softlane Labs," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website at softlanelabs.com or contact us through our services.
1. Information We Collect
We may collect the following categories of information:
- Contact information — Name, email address, phone number, and company name you provide when filling out our contact form or communicating with us directly.
- Project information — Details about your project, business needs, and budget that you share with us during consultations or through our contact form.
- Usage data — Information your browser automatically sends when you visit our website, such as IP address, browser type, pages visited, and referring URL.
- Communications — Records of correspondence between you and Softlane Labs, including emails and messages.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries and provide requested services
- To communicate about projects, proposals, and ongoing engagements
- To improve our website and service offerings
- To comply with applicable laws and regulations
- To protect the rights and safety of Softlane Labs and our clients
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
3. Legal Basis for Processing (EEA Residents)
If you are located in the European Economic Area, we process your personal data based on: (a) your consent; (b) the necessity to perform a contract with you; (c) compliance with a legal obligation; or (d) our legitimate interests, provided those interests are not overridden by your rights.
4. Information Sharing and Disclosure
We may share your information in the following limited circumstances:
- Service providers — We may engage trusted third-party vendors (e.g., email service providers, analytics tools) who assist us in operating our website and business. These parties are contractually required to keep your information confidential.
- Legal requirements — We may disclose information if required to do so by law or in response to a valid legal request (e.g., court order or subpoena).
- Business transfers — In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by applicable law. Contact form submissions are retained for up to 24 months. You may request deletion of your data at any time by contacting us.
6. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to improve functionality and analyze usage. These may include:
- Essential cookies — Required for basic website functionality
- Analytics cookies — Help us understand how visitors use our site (e.g., Google Analytics)
You can control cookie settings through your browser. Disabling cookies may affect certain website features.
7. Security
We implement commercially reasonable security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.
8. Your Rights
Depending on your location, you may have the following rights with respect to your personal data:
- Access — Request a copy of the personal data we hold about you
- Correction — Request correction of inaccurate data
- Deletion — Request deletion of your personal data
- Objection — Object to certain processing activities
- Portability — Request that data be transferred in a machine-readable format
To exercise any of these rights, please contact us at hello@softlanelabs.com.
9. Children's Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
12. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
Softlane Labs LLC
8206 Louisiana Blvd NE, Ste A #9379
Albuquerque, New Mexico 87113
United States
Email: hello@softlanelabs.com